Manuscript Number : GISRRJ21327

Effect of Perceived Risk, Perceived Value to Intention to Use Momo E-Wallet

Authors(5) :-Van Tuan Pham, Do Van Dung, Phan Vu Ngoc Mai, Tran Ngoc Anh, Ho Dieu Anh

This article aims to test the impact of risk perception and value perception on using the Momo e-wallet of people aged 18 to 35 in Hanoi city. The study was conducted with 409 respondents who have been using Momo e-wallet. Data is processed and verified using SPSS 20 software (scale test by Cronbach's Alpha coefficient, EFA discovery factor analysis) and AMOS 20 software (CFA confirmatory factor analysis and model analysis. linear structure SEM). The results show that the intention to use the Momo e-wallet is positively influenced by the perceived value group and not affected by the risk perception group.

Authors and Affiliations

Van Tuan Pham
Associate Professor, Faculty of Marketing, National Economics University, Vietnam
Do Van Dung
National Economics University, Ha Noi, Vietnam
Phan Vu Ngoc Mai
National Economics University, Ha Noi, Vietnam
Tran Ngoc Anh
National Economics University, Ha Noi, Vietnam
Ho Dieu Anh
National Economics University, Ha Noi, Vietnam

value perception, risk perception, intention to use, Momo e-wallet, Hanoi

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Publication Details

Published in : Volume 4 | Issue 2 | March-April 2021
Date of Publication : 2021-04-30
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 50-60
Manuscript Number : GISRRJ21327
Publisher : Technoscience Academy

ISSN : 2582-0095

Cite This Article :

Van Tuan Pham, Do Van Dung, Phan Vu Ngoc Mai, Tran Ngoc Anh, Ho Dieu Anh, "Effect of Perceived Risk, Perceived Value to Intention to Use Momo E-Wallet", Gyanshauryam, International Scientific Refereed Research Journal (GISRRJ), ISSN : 2582-0095, Volume 4, Issue 2, pp.50-60, March-April.2021
URL : https://gisrrj.com/GISRRJ21327

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