Manuscript Number : GISRRJ25822

Effect of demographics on Young Tourists buying behaviour

Authors(2) :-Avinash Chandra, Sunil Kumar Kabia

Online tourism is one of the biggest online transaction facilitators and is expanding quickly. Online travel booking, or OTB, is a method for increasing market shares and drawing in a lot of clients. It is necessary to conduct additional research on the influence of several elements on the decision-making process when obtaining OTB. The present study has been undertaken to identify the impact of demographics on tourists buying behaviors (online reviews, reliability and time saving) during OTB. The study sample consisted of 160 young tourists, female (n=80) and male (n=80) and purposive sampling technique was employed. The participants residing in urban and suburban areas of Delhi/NCR region that opted online means for hotel and travel bookings and ready to share their booking and travel experiences were selected for the study. The age of participants ranged from 18 to 28 years. The measures of Consumer Preference for Online Booking and Factors Influencing Tourists’ Purchase Decisions were administered for collecting the data. ANOVA was used to evaluate the raw data, and the findings showed that customer demographics including age, income, gender, and education significantly influenced online reviews, dependability, and time savings when making online service reservations. On the other hand, factors including employment, industry, and family structure had no discernible effect on online ratings, dependability, or time savings. The paper emphasizes the importance of the study for online service providers in developing pertinent strategies and using customer reviews to improve online ticketing services

Authors and Affiliations

Avinash Chandra
Assistant Profess, CVS, University of Delhi, India
Sunil Kumar Kabia
Professor, ITHM, Bundelkhand University, Jhansi, India

Demographics, Online Reviews, Reliability, Time saving, Tourists.

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Publication Details

Published in : Volume 8 | Issue 1 | January-February 2025
Date of Publication : 2025-02-05
License:  This work is licensed under a Creative Commons Attribution 4.0 International License.
Page(s) : 114-127
Manuscript Number : GISRRJ25822
Publisher : Technoscience Academy

ISSN : 2582-0095

Cite This Article :

Avinash Chandra, Sunil Kumar Kabia , "Effect of demographics on Young Tourists buying behaviour", Gyanshauryam, International Scientific Refereed Research Journal (GISRRJ), ISSN : 2582-0095, Volume 8, Issue 1, pp.114-127, January-February.2025
URL : https://gisrrj.com/GISRRJ25822

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